Your main audience is people nearby—locals looking for a faith community for themselves or their family. That includes both Christians and those curious about faith who don’t currently have a church home.
Think about who lives in your area. Is it culturally diverse? Are there lots of young adults? Your website should reflect and welcome everyone—regardless of age, background, or life stage.
While Sundays are for gathering as believers, the website is for reaching out. It’s your digital welcome mat, helping people see who you are, what you value, and how they can be part of it.
Use a friendly tone, real photos, and clear info to make it inviting and easy to connect.
What voice do we communicate with?
We want our tone to be warm and welcoming in the way that we communicate. When we speak as a church to seekers we want to be approachable and willing to engage.
The tone of voice should be active, not passive and disengaged. People want a community they can engage with, whether it be on a Sunday or activities offered through the week.
To personify it, think of your church like a friend who is informative, helpful, and provides direction in a warm and welcoming and hospitalble manner.
Our tone is loving, informative, fun, and energetic.